The ODG Lambda Software Suite integrates useful component functionality into a complete price optimization toolkit.

Rerater

A tool to facilitate product management. Test new rates and rate structures by encoding your entire pricing structure. Inspect the price disruption. Rerate policies and quotes under legacy, current, or proposed. Trial book migration strategies. Process 500k records per minute!

Enter rate structures through an easy to use GUI, or through Excel or using automated tools to integrate with your production systems. Export aggregated or granular rerated premiums to a pivot table or database. Inspect results in a side by side analysis. Conveniently integrate the Rerater with other LAMBDA tools for direct optimization of the rate structure.

Modeler

How will your book respond to price changes? How does segment-wise variation in your competitive position drive variation in price sensitivity? How will such variation cause shifts in the composition of your portfolio at the next rate change? The Lambda Modeler provides you with the tools to diagnose your data, examine candidate variables, and train GLM or non-linear elasticity models to predict conversion and retention. Combine elasticity models with the Lambda Rerater for a more sophisticated dislocation analysis.

Simulator

Explore the ramifications of price changes on the multi-period value of your portfolio, by combining elasticity models with accurate pure premium, expense, and marketing information. Model and simulate any number of flexible temporal effects and track the impact of price changes on evolving cohorts. Gradually refine your simulator as new information becomes available.

Input new prices through a flexible interface as price changes or rate factors on any attributes. Inspect the results in flexible charts, a pivottable, or export in granular form to leverage a custom reporting tool.

Optimizer

What are the optimal changes to your current rating structure given your book’s current competitive position, price sensitivity, and expected costs? You specify your business objective, constraints, and any subset of the levers in your rating order you would like to consider, and the Optimizer generates the optimal rates. Use intuitive diagnostics to identify ’low hanging fruit’ and inspect the shape of the optimization surface. Compare the results of optimized pricing scenarios side-by-side with your best guess.


Software Development Principles
Our skilled development team builds, customizes and maintains the applications that underlie and support the price optimization process. We recognize the following core principles:

  • Commercial relevance. We understand that our software is part of a wider business context and is only significant insofar as it delivers value to stakeholders and delivers real-world results.

  • Pragmatism. The business world moves fast, and sometimes there are no perfect answers. We know that an estimate in time outdoes a tardy proof to the last decimal place.

  • Flexibility. No one has a crystal ball – issues anticipated one day will change in the next. We are committed to solving the problems that come up as we work through projects with our clients.

  • Technical excellence. Our problem-solving capabilities are second to none. We use the best tools, techniques and practices for the job, and continually research and trial new technologies and approaches.

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